Marketing Social e Sustentável

Marketing Social e Sustentável

 

Ementa:

Marketing e Sociedade. Marketing Social. Ética no Marketing. Responsabilidade Socioambiental Corporativa. Objetivos de Desenvolvimento Sustentável. Comércio justo. Marketing Sustentável/Verde. Consumo Sustentável. Transformative Consumer Research - TCR. Bem-estar do consumidor. Vulnerabilidade do consumidor.

 

Bibliografia:

Schneider, F., Kläy, A., Zimmermann, A. B., Buser, T., Ingalls, M., & Messerli, P. (2019). How can science support the 2030 Agenda for Sustainable Development? Four tasks to tackle the normative dimension of sustainability. Sustainability Science.

Alfredsson, E., Bengtsson, M., Brown, H. S., Isenhour, C., Lorek, S., Stevis, D., & Vergragt, P. (2018). Why achieving the Paris Agreement requires reduced overall consumption and production. Sustainability: Science, Practice and Policy, 14(1), 1–5.

Bengtsson, M., Alfredsson, E., Cohen, M., Lorek, S., & Schroeder, P. (2018). Transforming systems of consumption and production for achieving the sustainable development goals: moving beyond efficiency. Sustainability Science, 1, 1–15.

Cortella, M. S. (2017). Qual é a tua obra?: inquietações propositivas sobre gestão, liderança e ética. Editora Vozes Limitada.

Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner